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A recent report from MIT's Media Lab reveals that 95% of corporate AI initiatives fail to deliver measurable returns, despite significant investments in generative AI. The study analyzed over 300 disclosed projects and found that many businesses chase trends rather than addressing specific problems, with a disproportionate focus on sales and marketing applications, which often lead to visible failures. Successful AI implementations require strategic alignment across departments, as technology

Sure! Here’s the content in English: Display ads remain effective in 2025, primarily when used strategically, despite their low average click-through rate (CTR) of 0.46% compared to 3.17% for search ads. Their strengths lie in visibility, reach, and retargeting potential, making them valuable for brand awareness and upper-funnel support. Certain industries, like real estate and dating, see higher CTRs, demonstrating that with the right creative and targeting, display ads can drive significa

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The article highlights the significance of creative billboard designs in advertising, asserting that effective designs are essential for capturing attention and delivering messages swiftly to passersby. It emphasizes that strong visuals, minimal text, and bold colors are critical components for brand promotion, allowing for memorable impressions. The piece presents ten innovative billboard design ideas, including the incorporation of QR codes for interactivity, utilizing promo codes to enhanc